paid media
Maximise your profits with profit-first paid media
We build you campaigns that turn ad spend into actual profit.
Poppy Pennington
Crystal Parade
We're the profit-first paid media agency eCommerce founders trust
Building campaigns our customers love and their bank accounts can't resist.
We have used Skayl for over 10 years
"We have used Skayl for over 10 years. They have helped to grow our business significantly over this time. We could have never done this well on our own, and are very happy with the service that we have received."
Wayne Kiltz
Africa Imports
Excellent digital partners
"Been working with Skayl for nearly a year and have been a breath of fresh air when it comes to digital marketing. Thoroughly deserving for the 5 stars in effort they have put in for Green Fulfilment and the outcome of those efforts. Highly recommend"
Rukhsar Ahmed
Green Fulfilment
Their ad strategy is brilliant!
"Skayl were highly recommended to us and we started working with them just under a year ago. Since then, Matt and his team have completely rebuilt our PPC campaigns and aligned with us on a clear strategy for incremental growth. Their reporting is excellent, detailed and insightful, and a real asset in our trade and budget discussions. It feels less like working with an agency and more like having an extension of our team.
Matt is incredibly detailed, responsive, and supportive, providing not only regular performance reporting but also ad hoc analysis and insights that are genuinely valuable. More recently Alex has joined our account and quickly added good strategic value, keeping campaigns sharp and well optimised.
We’re seeing significant year-on-year improvements in ad efficiency, driving more for less. I’d fully recommend Skayl to anyone looking for an agency that gets into the detail of your business and delivers real PPC improvements and value."
Jude Thompson
St John Ambulance
How it works
01
Audit and strategy phase
We analyse your current ad accounts, identify profit leaks, and map out your true contribution margins by product and campaign.
02
Build and launch
Our expert team rebuilds your campaigns around high-margin products with profit-first bidding strategies and automated reporting.
03
Reap the rewards
Sit back and relax as you watch your new campaigns generate real cash flow instead of vanity metrics.
ROAS obsession
Your dashboards show impressive returns on ad spend for campaigns that are actually unprofitable once you factor in true costs and customer lifetime value.
Platform metrics trap
Google and Meta tell you what converts, not what generates cash. You're optimising for their success metrics, not your bank balance.
Product blindness
High-converting SKUs get all the budget whilst your highest-margin winners get starved of investment because they don't fit platform algorithms.
Bidding backwards
You're letting Google and Meta decide where to spend your money based on conversion data that doesn't reflect your actual profit margins.
WHY YOU NEED PAID MEDIA
Without Profit-First Paid Media
With Profit-Driven Paid Media
Margin-based bidding
Campaign structures that automatically prioritise high-profit products and customer segments whilst limiting spend on margin-killers that look good on paper.
True cost tracking
Integration of COGS, VAT, shipping, and return rates into campaign optimisation so you're never optimising for unprofitable conversions again.
Cash flow reporting
Daily dashboards showing actual money generated rather than platform metrics that don't match your accounting software.
PAID MEDIA SOLUTION
Ready to get started today?
The ultimate profit-first advertising solution.
+150 other brands
What's included:
Complete account audit and strategy
14-day campaign restructure
Tailored to your profit margins
Automated margin-based bidding
Dedicated paid media strategist
Profit-first campaign architecture
Real-time cash flow reporting
Optimised for actual profitability
YOUR TEAM
Your full-stack team of experts
You get access to the best paid media team in the business
Paid Media
Strategist
Performance
Analyst
Creative
Specialist
Account
Manager
All specialists have 5+ years profit-first advertising experience.
NETWORKS
We're experts in every kind of paid media campaign
You name the campaign type, we expertly optimise it.
Google Ads
Meta Ads
Metric
other
agencies
freelancers
Profit-first bidding strategies
Margin-based campaign structure
True cost integration
Dedicated account manager
£2bn+ ad spend experience
14-day campaign restructure
Cost
£££
£££££
££
FAQs
What paid media services do you provide?
What's the price?
Why don't you optimise for ROAS like other agencies?
How will this increase my actual profits?
Which platforms do you advertise on?
How quickly will I see profit improvements?essy?
Do you create ad creatives?
Can you work with our existing campaigns?
What happens if profits don't improve?
How do you track true profitability?
