Data & Analytics
KNOW EXACTLY WHAT'S DRIVING PROFIT AND WHERE TO INVEST NEXT
We identify exactly where you're losing money and fix it.
Will Gough
StairFurb
We're the profit-first data & analytics agency eCommerce founders trust
Delivering insights our customers love and their bank accounts can't resist.
We have used Skayl for over 10 years
"We have used Skayl for over 10 years. They have helped to grow our business significantly over this time. We could have never done this well on our own, and are very happy with the service that we have received."
Wayne Kiltz
Africa Imports
Excellent digital partners
"Been working with Skayl for nearly a year and have been a breath of fresh air when it comes to digital marketing. Thoroughly deserving for the 5 stars in effort they have put in for Green Fulfilment and the outcome of those efforts. Highly recommend"
Rukhsar Ahmed
Green Fulfilment
Their ad strategy is brilliant!
"Skayl were highly recommended to us and we started working with them just under a year ago. Since then, Matt and his team have completely rebuilt our PPC campaigns and aligned with us on a clear strategy for incremental growth. Their reporting is excellent, detailed and insightful, and a real asset in our trade and budget discussions. It feels less like working with an agency and more like having an extension of our team.
Matt is incredibly detailed, responsive, and supportive, providing not only regular performance reporting but also ad hoc analysis and insights that are genuinely valuable. More recently Alex has joined our account and quickly added good strategic value, keeping campaigns sharp and well optimised.
We’re seeing significant year-on-year improvements in ad efficiency, driving more for less. I’d fully recommend Skayl to anyone looking for an agency that gets into the detail of your business and delivers real PPC improvements and value."
Jude Pearson
St John Ambulance
How it works
01
Data audit phase
We analyse your current data setup, identify profit leaks, and uncover margin opportunities.
02
Build and optimise
Our expert analysts build your profit dashboards including automated reporting and tracking systems.
03
Reap the rewards
Sit back and relax as you watch your new insights turn profit losses into gains.
ROAS obsession
Your reports celebrate high ROAS on campaigns that are actually losing money after COGS, VAT, and shipping costs.
Channel confusion
You're missing the channel with 98% open rates because you're stuck thinking email is enough.
SKU blindness
High-converting products get all the budget while your highest-margin winners sit starved of investment.
DELAYED REPORTING
Monthly reports arrive weeks late, filled with platform metrics that don't match your bank account.
PROFIT-DRIVEN ANALYTICS
Without Profit Analytics
With Profit Analytics
Contribution margin tracking
We calculate your true profit per SKU, channel, and customer segment - then build campaigns around what actually makes money.
Automated profit alerts
Get notified the moment campaigns drift into loss-making territory, so you can act before it hits your bottom line.
Executive profit dashboards
Clear, daily visibility into what's driving cash flow without drowning in platform noise or meaningless metrics.
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Ad Spend
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Margin Improvement
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Response Time
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Years Experience
DATA & ANALYTICS SOLUTION
Ready to get started today?
The ultimate profit-first analytics solution.
+200 other brands
What's included:
Complete profit audit and analysis
7-day dashboard delivery
Tailored to your business model
Automated margin tracking
Dedicated analytics strategist
Profit-first reporting frameworks
Daily performance alerts
Optimised for cash flow visibility
YOUR TEAM
Your full-stack team of experts
You get access to the best digital marketing team in the business
Data
Analyst
Technical
Specialist
Performance
Strategist
Account
Manager
All analysts have 5+ years profit-first analytics experience.
Klaviyo Specialists
Boost LTV and Retention
Automated Profit Flows
Why choose Skayl?
Trust the retention marketing team that pioneered profit-first email flows.
Klaviyo Specialists
Boost LTV and Retention
Automated Profit Flows
FAQs
What analytics setup do you provide?
What's the price?
How do I know which metrics to focus on?
Will this actually increase my profits?
How long does setup take?
What if my current data is messy?
Do you integrate with our existing tools?
Can you train our team on the new systems?
What happens if the data doesn't help us make better decisions?
How often do you update the dashboards?
