St John Ambulance
Data & analytics
microsoft ads
google ads
Design
How Skayl Achieved 66% POAS Improvement for St John Ambulance
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Solution used:
Multi-Channel Paid Media Optimisation
St John Ambulance, the UK's leading first aid training and supplies provider, approached us facing stagnant growth across their advertising channels. Despite significant investment, they weren't seeing the returns they expected.
After a comprehensive audit, we identified inefficient budget allocation and missed opportunities for customer acquisition. By implementing our profit-first approach and strategic channel optimisation, we achieved a 66% POAS increase whilst reducing wasted spend by over a third - all within 90 days.
Our ongoing partnership continues to drive sustainable growth through data-driven optimisation.
The challenges and our solutions
Budget Inefficiency
Advertising spend was being allocated without clear understanding of channel performance and customer acquisition costs.
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Performance Framework
Built reporting infrastructure to provide clear visibility of profitability by channel and campaign type.
Missed Acquisition Opportunities
Focus on existing brand awareness was limiting investment in new customer growth channels.
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Strategic Budget Reallocation
Conducted comprehensive audit to identify wasteful spend and redirected budget towards high-performing acquisition channels.
Lack of Performance Visibility
No clear understanding of which platforms and campaigns were driving profitable growth.
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Channel Optimisation
Implemented data-driven approach to balance investment across search platforms based on customer segment performance.
Key takeaways
Channel integration
Importance of coordinated approach across paid and organic channels
Profit-first optimisation
Value of focusing on profitability metrics rather than vanity numbers
Data-driven allocation
Impact of systematic budget planning on overall account performance
cASE STUDIES
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