Green Fulfilment
Data & analytics
google ads
email marketing
Content writing
Design
SEO
How Skayl Achieved 95% Organic Traffic Growth for Green Fulfilment
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Solution used:
Multi-Channel Digital Strategy & SEO Optimisation
Green Fulfilment, the UK's leading sustainable third-party logistics provider, approached us in early 2023 facing significant growth challenges across their B2B and D2C fulfilment services. Despite substantial investment in paid advertising, they were struggling with low traffic volumes and poor conversion rates that were hampering both growth and profitability.
After a comprehensive digital audit, we discovered heavy dependence on expensive paid traffic channels with minimal organic presence. Their PPC campaigns lacked strategic targeting for high-value leads, whilst missing opportunities across SEO, content marketing, and email channels. The competitive nature of logistics keywords meant their cost-per-click was unsustainably high with limited scalability. By implementing our multi-channel approach with value-based bidding and comprehensive SEO strategy, we helped them achieve 95% increase in organic traffic, 96% increase in conversions, and 19% improvement in conversion rate all within 12 months.
Our ongoing partnership has expanded to include social media and email marketing, supporting their EU expansion into the Venlo facility.
The challenges and our solutions
Over-reliance on Paid Traffic
Heavy dependence on expensive PPC with poor conversion rates and limited scalability in competitive logistics sector.
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Multi-Channel Strategy
Diversified traffic sources through SEO, content marketing, and email to reduce dependency on paid channels and improve overall ROI.
Inefficient Lead Targeting
All leads treated equally despite varying business value, leading to wasted spend on low-converting prospects in logistics market.
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Value-Based Bidding Implementation
Rebuilt PPC account with strategic lead scoring to prioritise high-value fulfilment prospects and optimise algorithm targeting.
Poor Organic Visibility
Minimal SEO presence with content gaps and navigational structure issues limiting natural search discovery for logistics services.
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Comprehensive SEO Audit & Rebuild
Identified content depth gaps and navigation weaknesses, implementing strategic improvements for fulfilment-related search terms.
Key takeaways
Channel Diversification
Importance of reducing paid traffic dependency through organic growth strategies
Lead Qualification
Value of sophisticated targeting strategies for B2B customer acquisition
Content Development
Impact of comprehensive SEO and content marketing in competitive sectors
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