Skuma Timba
Data & analytics
google ads
Content writing
Design
SEO
How Skayl Achieved 70% Organic Revenue Growth for Skuma Timba
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Solution used:
Local SEO & Content Strategy
Skuma Timba, a family-run timber merchant serving North Lincolnshire for over 30 years, approached us seeking to reduce their dependence on paid advertising. Having recently re-platformed their website, they needed a comprehensive organic growth strategy to reach both trade professionals and retail customers more efficiently.
After conducting a thorough digital audit, we identified significant opportunities across technical SEO, local search optimisation, and content strategy. Their website lacked topical authority in their sector, whilst their local search presence wasn't maximising visibility for their service area. By implementing our local SEO strategy with comprehensive site restructuring and targeted content development, we achieved a 70% increase in organic revenue, 59% increase in organic orders, and 46% improvement in organic traffic within 6 months.
Our ongoing partnership continues to strengthen their position as a leading timber supplier in North Lincolnshire through strategic local search optimisation.
The challenges and our solutions
Heavy Paid Traffic Dependency
Over-reliance on expensive paid advertising with need to build sustainable organic growth channels.
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Comprehensive SEO Strategy
Implemented technical site audit, navigation restructure, and content strategy to build long-term organic visibility and reduce advertising costs.
Lack of Industry Authority
Website lacking credibility and search visibility for relevant industry and product-related search terms.
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Content Authority Building
Developed targeted content strategy focusing on product expertise and industry knowledge to establish market credibility.
Poor Local Search Visibility
Underoptimised local search presence failing to capture potential customers within their service area.
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Local SEO Optimisation
Improved local search presence to increase visibility for customers searching within their service area.
Key takeaways
Local search optimisation
Importance of local search presence for location-based service businesses
Industry authority
Value of content strategy for establishing expertise and credibility in specialist sectors
Organic efficiency
Impact of reducing paid dependency through comprehensive SEO approach
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