Crystal Parade
Data & analytics
google ads
email marketing
meta ads
Design
How Skayl Achieved 35% Revenue Growth for Crystal Parade
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Solution used:
Multi-Channel Strategy & Google Ads Optimisation
Crystal Parade, the UK's leading crystal rhinestone supplier, approached us facing significant digital marketing challenges. Despite supplying crystals for prestigious clients in performing arts, fashion, and entertainment sectors, their Google Ads campaigns were failing to deliver profitable results.
After conducting a comprehensive account audit, we discovered widespread budget wastage on irrelevant keywords whilst high-opportunity search terms remained untargeted. Their digital strategy lacked cohesion across channels, missing opportunities to capture both retail craft customers and high-value business clients. By implementing our multi-channel strategy with optimised Google Ads, comprehensive SEO, and integrated email marketing, we achieved a 35% increase in online revenue, 32% increase in traffic, and 26% increase in profitability over 12 months.
Our long-term partnership has evolved to support new brand launches and product lines, adapting to market shifts in the crystal and embellishment industry.
The challenges and our solutions
Unprofitable PPC Campaigns
Advertising budget wasted on irrelevant keywords whilst missing high-opportunity search terms affecting profitability.
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Strategic Account Restructure
Conducted historical data analysis to eliminate wasteful spend and reallocated budget to untapped keywords with commercial intent.
Fragmented Digital Strategy
Lack of cohesive approach across channels missing opportunities for both retail and business client acquisition.
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Integrated Multi-Channel Strategy
Implemented coordinated approach across paid advertising, SEO, and email marketing for comprehensive market coverage.
Platform Evolution Challenges
Struggling to adapt to continuous platform updates and evolving advertising formats over time.
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Continuous Platform Optimisation
Maintained adaptive strategy through major platform updates to ensure competitive advantage and performance consistency.
Key takeaways
Long-term partnership value
Importance of adaptive strategy evolution through digital marketing platform changes
Industry-specific targeting
Value of understanding market nuances for both retail and business customer segments
Brand diversification support
Impact of integrated marketing for launching new product lines in evolving markets
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