FunPro
Data & analytics
google ads
Content writing
Design
SEO
How Skayl Achieved 87% Lead Growth for FunPro UK
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Solution used:
Google Ads Strategy & Technical SEO Remediation
FunPro UK, a family-run interactive entertainment company serving corporate events and parties, approached us with minimal digital marketing presence. Led by a husband and wife team in Coventry, they had built their reputation through word-of-mouth referrals from corporate clients, but lacked any systematic approach to customer acquisition in the competitive event hire market.
After conducting a comprehensive digital audit, we discovered they had no paid acquisition strategy and were relying entirely on historical domain presence with no strategic direction. Their website had significant technical issues from previous consultancy work that were harming their search performance and overall digital presence. By implementing our event industry marketing strategy with targeted Google Ads campaigns and technical SEO remediation, we achieved an 87% increase in lead acquisition, 84% increase in conversion rate, and 40% decrease in cost per acquisition over 12 months.
Our ongoing partnership continues to expand their channel mix whilst focusing on retention strategies for this relationship-driven industry.
The challenges and our solutions
Zero Digital Acquisition Strategy
Complete reliance on word-of-mouth with no systematic approach to reaching corporate event planners and party organisers.
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Comprehensive Google Ads Strategy
Built targeted campaigns to capture search intent for specific event types and entertainment services.
Technical SEO Damage
Previous consultancy work had created technical issues harming website performance and preventing potential customers from accessing the site effectively.
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Technical Remediation & Content Strategy
Resolved harmful technical issues and created strategic content focusing on most profitable services for optimal search visibility.
Poor Conversion Infrastructure
No tracking systems to measure campaign effectiveness or optimise performance in the competitive event hire market.
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Advanced Conversion Tracking
Implemented robust tracking and strategic bidding approach to maximise results whilst maintaining budget efficiency.
Key takeaways
Industry-specific targeting
Importance of mapping search intent for event hire and entertainment service keywords
Technical foundation repair
Value of addressing technical issues before building growth strategies
Conversion optimisation
Impact of proper tracking setup for B2B service customer acquisition
cASE STUDIES
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