Our Story
Reviews
Blog

Email

Data & Analytics

Design

SEO & Content

Paid Media

Services

Email & SMS

TURN SUBSCRIBERS INTO REPEAT BUYERS WITH PROFIT-FIRST EMAIL AND SMS

We build you campaigns that turn subscribers into repeat buyers.

Book your free discovery call now
Book your free discovery call now

Rated 4.9/5 by eCommerce founders.

Rated 4.9/5 by eCommerce founders.

We’ve been working with Matt and the Skayl team for 6years, and the results have been excellent. The team really understands our brand and business model which has helped us improve both our online presence and lead quality without neglecting the onsite experience. Communication is always clear and proactive with the best response time of any external resource we have/

We’ve been working with Matt and the Skayl team for 6years, and the results have been excellent. The team really understands our brand and business model which has helped us improve both our online presence and lead quality without neglecting the onsite experience. Communication is always clear and proactive with the best response time of any external resource we have/

Allison Gillespie

Founder, Rested Pillow

Klaviyo Specialists

Boost LTV and Retention

REDUCE CHURN

We're the profit-first email & SMS agency eCommerce founders trust

Building campaigns our customers love and their customers can't resist.

We have used Skayl for over 10 years

"We have used Skayl for over 10 years. They have helped to grow our business significantly over this time. We could have never done this well on our own, and are very happy with the service that we have received."

Wayne Kiltz

Africa Imports

Excellent digital partners

"Been working with Skayl for nearly a year and have been a breath of fresh air when it comes to digital marketing. Thoroughly deserving for the 5 stars in effort they have put in for Green Fulfilment and the outcome of those efforts. Highly recommend"

Rukhsar Ahmed

Green Fulfilment

Their ad strategy is brilliant!

"Skayl were highly recommended to us and we started working with them just under a year ago. Since then, Matt and his team have completely rebuilt our PPC campaigns and aligned with us on a clear strategy for incremental growth. Their reporting is excellent, detailed and insightful, and a real asset in our trade and budget discussions. It feels less like working with an agency and more like having an extension of our team.

Matt is incredibly detailed, responsive, and supportive, providing not only regular performance reporting but also ad hoc analysis and insights that are genuinely valuable. More recently Alex has joined our account and quickly added good strategic value, keeping campaigns sharp and well optimised.

We’re seeing significant year-on-year improvements in ad efficiency, driving more for less. I’d fully recommend Skayl to anyone looking for an agency that gets into the detail of your business and delivers real PPC improvements and value."

Jude Pearson

St John Ambulance

Klaviyo Specialists

Boost LTV and Retention

REDUCE CHURn

How it works

Profit-driven email & SMS in 3 simple stepS

Profit-driven email & SMS in 3 simple stepS

We've streamlined the process to get you huge profit increases.

We've streamlined the process to get you huge profit increases.

01

Strategy and audit phase

We analyse your current email setup, identify profit leaks, and uncover retention opportunities.

02

Build and launch

Our expert team builds your email flows including automated sequences and targeted SMS campaigns.

03

Reap the rewards

Sit back and relax as you watch your new campaigns turn one-time buyers into loyal customers.

Why you need email & SMS

You have a retention problem!

You have a retention problem!

Turn your one-time buyers into lifetime customers with email and SMS that actually converts.

Turn your one-time buyers into lifetime customers with email and SMS that actually converts.

Most eCommerce businesses send generic newsletters and abandoned cart emails that customers ignore. Your email list sits there growing while your customer lifetime value stays flat.

The real issue isn't list size - it's that you're not nurturing profitable relationships.

Most eCommerce businesses send generic newsletters and abandoned cart emails that customers ignore. Your email list sits there growing while your customer lifetime value stays flat.

The real issue isn't list size - it's that you're not nurturing profitable relationships.

Generic email blasts

Your weekly newsletters get opened by 2% of subscribers while 95% of your list goes cold and unprofitable.

No SMS integration

You're missing the channel with 98% open rates because you're stuck thinking email is enough.

BASIC CART REMINDERS

You send one generic "you forgot something" email instead of a strategic sequence that actually recovers revenue.

Lifecycle blindness

New customers and VIP buyers get the same treatment, wasting opportunities to maximise each segment's value.

Without Strategic Email & SMS
With Profit-Driven Email & SMS

Every day without proper email and SMS flows, you're losing repeat purchases to competitors who understand retention marketing

Every day without proper email and SMS flows, you're losing repeat purchases to competitors who understand retention marketing

Your acquisition costs keep rising while customer value stays stagnant.

We've cracked the code on turning email subscribers into profit centres, not just vanity metrics.

Your acquisition costs keep rising while customer value stays stagnant.

We've cracked the code on turning email subscribers into profit centres, not just vanity metrics.

Our methodology includes:
Our methodology includes:
Profit-driven flows

Automated email sequences that guide customers through purchase, post-purchase, and repurchase journeys based on actual buying behaviour and lifetime value potential.

SMS integration

Strategic text messaging that works alongside email to capture attention when inboxes are ignored, driving immediate action on time-sensitive offers.

Behavioural segmentation

Advanced customer grouping based on purchase history, engagement levels, and profit contribution so every message hits the right person at the right time.

Our email & SMS campaigns turn browsers into buyers

Our email & SMS campaigns turn browsers into buyers

We've spent years perfecting retention marketing that actually drives repeat purchases and customer lifetime value.

Most eCommerce brands treat email like an afterthought - generic newsletters and basic abandoned cart sequences that customers delete without opening. We approach email and SMS as profit centres, not just communication channels.

Every campaign we build is designed around one goal: maximising the value of every customer relationship through strategic touchpoints that feel personal, not promotional.

We've spent years perfecting retention marketing that actually drives repeat purchases and customer lifetime value.

Most eCommerce brands treat email like an afterthought - generic newsletters and basic abandoned cart sequences that customers delete without opening. We approach email and SMS as profit centres, not just communication channels.

Every campaign we build is designed around one goal: maximising the value of every customer relationship through strategic touchpoints that feel personal, not promotional.

maximising the value of every customer

When you work with us, you're not just getting email templates - you're getting a complete retention system that turns one-time buyers into your most valuable customers.

Ryan Oates

Retention Marketing Strategist

maximising the value of every customer

When you work with us, you're not just getting email templates - you're getting a complete retention system that turns one-time buyers into your most valuable customers.

Ryan Oates

Retention Marketing Strategist

maximising the value of every customer

When you work with us, you're not just getting email templates - you're getting a complete retention system that turns one-time buyers into your most valuable customers.

Ryan Oates

Retention Marketing Strategist

Email & SMS solution

Ready to get started today?

The ultimate retention marketing solution.

Email Marketing & SMS Setup and Optimisation

Email Marketing & SMS Setup and Optimisation

Transform one-time buyers into repeat customers with email flows that actually convert. Get complete Klaviyo setup with automated sequences, SMS integration, and behavioural targeting within 14 days. Retention campaigns built around customer lifetime value, not generic templates.

Transform one-time buyers into repeat customers with email flows that actually convert. Get complete Klaviyo setup with automated sequences, SMS integration, and behavioural targeting within 14 days. Retention campaigns built around customer lifetime value, not generic templates.

What's included:

Complete email audit and strategy

14-day Klaviyo setup delivery

Tailored to your customer journey

Automated email and SMS flows

Dedicated retention specialist

Behavioural segmentation setup

Performance tracking and reporting

Optimised for maximum LTV

YOUR TEAM

Your full-stack team of experts

You get access to the best email marketing & SMS team in the business

Email Strategist
Email Strategist
SMS Specialist
SMS Specialist
Creative Designer
Creative Designer
ACCOUNT MANAGER
ACCOUNT MANAGER

All designers have 5+ years conversion design experience.

Klaviyo Specialists

Boost LTV and Retention

Automated Profit Flows

Case Studies

We're the agency that
YOU CAN RELY ON

Trusted by 150+ brands. You could be next.

66%+

POAS in 90 Days

-35%

wasted ad spend

St John Ambulance

66% POAS improvement in 90 days for the UK's leading first aid training provider.

SEE CASE STUDY

60%+

Revenue in 90 days

68%+

customer orders

Taylor Chip

60% revenue increase in 3 months through research-driven Meta creative strategy.

SEE CASE STUDY

95%+

organic traffic yoy

96%+

conversions

Green Fulfilment

95% organic traffic growth in 12 months for the UK's leading sustainable 3PL.

SEE CASE STUDY

70%+

revenue in 6 months

59%+

organic orders

Skuma Timba

70% revenue growth in 6 months through multi-channel SEO and paid strategy.

SEE CASE STUDY

216%+

organic traffic

35%+

search positions

KYM

216% organic traffic increase through complete technical SEO rebuild for luxury fashion resale.

SEE CASE STUDY

24%+

online revenue

13%+

aov

Harriet Wilde

24% revenue growth and 21% US market increase for London's premium bridal shoe designer.

SEE CASE STUDY

87%+

leads in 12 months

84%+

lead conversions

FunPro

87% lead increase in 12 months for a family-run corporate events company.

SEE CASE STUDY

35%+

online revenue

32%+

online traffic

Crystal Parade

35% online revenue growth through integrated paid media and content strategy.

SEE CASE STUDY

57%+

Search rankings

45%+

organic traffic

Caterpillar Cross Stitch

57% improvement in search rankings and 45% organic traffic growth.

SEE CASE STUDY

24%+

revenue

26%+

new customers

Africa Imports

24% revenue increase and 26% new customer growth for the largest African wholesale distributor in the US.

SEE CASE STUDY

0+

0+

Success stories

We've generated our clients billions since 2013

You could be our next success story.

66%+

POAS in 90 Days

-35%

wasted ad spend

St John Ambulance

66% POAS improvement in 90 days for the UK's leading first aid training provider.

SEE CASE STUDY

60%+

Revenue in 90 days

68%+

customer orders

Taylor Chip

60% revenue increase in 3 months through research-driven Meta creative strategy.

SEE CASE STUDY

95%+

organic traffic yoy

96%+

conversions

Green Fulfilment

95% organic traffic growth in 12 months for the UK's leading sustainable 3PL.

SEE CASE STUDY

70%+

revenue in 6 months

59%+

organic orders

Skuma Timba

70% revenue growth in 6 months through multi-channel SEO and paid strategy.

SEE CASE STUDY

216%+

organic traffic

35%+

search positions

KYM

216% organic traffic increase through complete technical SEO rebuild for luxury fashion resale.

SEE CASE STUDY

24%+

online revenue

13%+

aov

Harriet Wilde

24% revenue growth and 21% US market increase for London's premium bridal shoe designer.

SEE CASE STUDY

87%+

leads in 12 months

84%+

lead conversions

FunPro

87% lead increase in 12 months for a family-run corporate events company.

SEE CASE STUDY

35%+

online revenue

32%+

online traffic

Crystal Parade

35% online revenue growth through integrated paid media and content strategy.

SEE CASE STUDY

57%+

Search rankings

45%+

organic traffic

Caterpillar Cross Stitch

57% improvement in search rankings and 45% organic traffic growth.

SEE CASE STUDY

24%+

revenue

26%+

new customers

Africa Imports

24% revenue increase and 26% new customer growth for the largest African wholesale distributor in the US.

SEE CASE STUDY

0+

0+

Success stories

We've generated our clients billions since 2013

You could be our next success story.

66%+

POAS in 90 Days

-35%

wasted ad spend

St John Ambulance

66% POAS improvement in 90 days for the UK's leading first aid training provider.

SEE CASE STUDY

60%+

Revenue in 90 days

68%+

customer orders

Taylor Chip

60% revenue increase in 3 months through research-driven Meta creative strategy.

SEE CASE STUDY

95%+

organic traffic yoy

96%+

conversions

Green Fulfilment

95% organic traffic growth in 12 months for the UK's leading sustainable 3PL.

SEE CASE STUDY

70%+

revenue in 6 months

59%+

organic orders

Skuma Timba

70% revenue growth in 6 months through multi-channel SEO and paid strategy.

SEE CASE STUDY

216%+

organic traffic

35%+

search positions

KYM

216% organic traffic increase through complete technical SEO rebuild for luxury fashion resale.

SEE CASE STUDY

24%+

online revenue

13%+

aov

Harriet Wilde

24% revenue growth and 21% US market increase for London's premium bridal shoe designer.

SEE CASE STUDY

87%+

leads in 12 months

84%+

lead conversions

FunPro

87% lead increase in 12 months for a family-run corporate events company.

SEE CASE STUDY

35%+

online revenue

32%+

online traffic

Crystal Parade

35% online revenue growth through integrated paid media and content strategy.

SEE CASE STUDY

57%+

Search rankings

45%+

organic traffic

Caterpillar Cross Stitch

57% improvement in search rankings and 45% organic traffic growth.

SEE CASE STUDY

24%+

revenue

26%+

new customers

Africa Imports

24% revenue increase and 26% new customer growth for the largest African wholesale distributor in the US.

SEE CASE STUDY

0+

0+

Success stories

We've generated our clients billions since 2013

You could be our next success story.

Why choose Skayl?

Cost effective and results driven

Cost effective and results driven

Trust the retention marketing team that pioneered profit-first email flows.

Metric
other agencies
freelancers

Klaviyo certified specialists

Automated SMS integration

Behavioural segmentation setup

Dedicated account manager

£30M+ email revenue experience

14-day campaign delivery

Cost

£££

£££££

££

Klaviyo Specialists

Boost LTV and Retention

Automated Profit Flows

FAQs

Questions about our email & SMS services?

Questions about our email & SMS services?

Here's what eCommerce founders typically ask us.

Here's what eCommerce founders typically ask us.

What email marketing services do you provide?

What's the price?

Should I focus on email or SMS first?

How will this help increase my customer lifetime value?

What format will I receive my campaigns in?

How quickly will my campaigns be live?

Can you integrate with our existing tools?

Do you provide ongoing management?

What happens if the campaigns don't improve our retention?

How do you measure success?

Data-driven, Multi-channel PPC Marketing Agency.

Drop us an email: INFO@SKAYL.CO.UK

Give us a call: 01724622034

Want to scale to £1m/mo whilst cutting your ad spend in half?

Speak with Matt

Monday to Friday, 9:00am - 5:00pm

© 2026 Skayl Digital Agency Limited. All rights reserved. Registered No. 12712358

Data-driven, Multi-channel PPC Marketing Agency.

Drop us an email: INFO@SKAYL.CO.UK

Give us a call: 01724622034

Want to scale to £1m/mo whilst cutting your ad spend in half? Speak with Matt

Monday to Friday, 9:00am - 5:00pm

© 2026 Skayl Digital Agency Limited. All rights reserved. Registered No. 12712358

Data-driven, Multi-channel PPC Marketing Agency.

Drop us an email: INFO@SKAYL.CO.UK

Give us a call: 01724622034

Want to scale to £1m/mo whilst cutting your ad spend in half? Speak with Matt

Monday to Friday, 9:00am - 5:00pm

© 2026 Skayl Digital Agency Limited. All rights reserved. Registered No. 12712358