Harriet Wilde
Data & analytics
google ads
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How Skayl Achieved 24% Revenue Growth for Harriet Wilde
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Solution used:
International Google Ads Expansion & Shopping Optimisation
Harriet Wilde, London's premium bridal shoe designer established in 2008, approached us needing to transform their traditional business model. Known for luxurious embellishments and bespoke customisation services, they had built their reputation through bridal shops and showroom sales but lacked online visibility to reach their global audience.
After analysing their business model and market opportunity, we identified the unique challenge of bridal retail - acquiring new customers is essential since brides rarely make repeat purchases. Their premium price point required precise targeting to reach high-value customers actively searching for designer bridal footwear. By implementing our international expansion strategy with Google Shopping integration and territory-specific campaigns, we achieved 24% revenue growth, 21% increase in USA market contribution, and 13% increase in average order value.
Our partnership continues to drive sustainable growth across multiple territories while maintaining their luxury positioning in the competitive bridal market.
The challenges and our solutions
Limited Online Presence
Traditional reliance on retail partnerships and showroom sales preventing access to global customers seeking luxury bridal footwear online.
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International Google Ads Strategy
Integrated e-commerce platform with shopping campaigns for USA expansion and created territory-specific campaigns for budget allocation.
High Customer Acquisition Costs
Premium price point requiring precise targeting to reach customers willing to invest in designer bridal shoes.
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High-Value Customer Targeting
Developed targeted keyword and audience strategies focusing on customers actively searching for luxury designer bridal footwear.
Inefficient UK Market Spend
Existing campaigns not optimised, resulting in higher than necessary costs for established market presence.
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Shopping Campaign Optimisation
Implemented comparison shopping partnerships achieving cost reduction whilst maintaining traffic quality and conversion rates.
Key takeaways
International expansion
Importance of territory-specific campaign structures for luxury retail global growth
Premium targeting precision
Value of strategic audience targeting for high-value customer acquisition
Platform partnerships
Impact of shopping integrations on cost efficiency in competitive luxury markets
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