Matt Oates is Performance Marketing Director at Skayl, where he leads the agency's strategic direction and oversees campaign delivery for established UK eCommerce brands. With deep expertise in Google Ads, Meta advertising, and multi-channel performance marketing, Matt ensures clients achieve sustainable, profit-driven growth.

Drawing on 14 years of experience, including managing major PPC accounts for brands like Argos and leading digital acquisition at Wren Kitchens, Matt brings a data-driven, systematic approach to every client engagement. His focus is simple: deliver measurable ROI through campaigns optimised for margin, not vanity metrics.