PAID SEARCH
Tried and tested campaigns learned from £1bn+ in ad spend
We specialise in profitable performance marketing through a combination of PPC, data and analytics. Our seasoned professionals know which levers to pull to make a big difference in your campaigns.
We’re passionate about Google Ads
Our team of Google Ads qualified strategists are experts in the platform, with years of experience creating profitable campaigns across Search, Shopping, Display, Video and Performance Max.
Getting the most out of your campaigns takes skill, a proven methodology for optimisation, and a dedication to finding the truth in your data. We’ll leave nothing to chance to ensure your customers choose you rather than the competition.
Book discovery callOur approach to PPC
As a top-performing PPC agency, we expand your digital marketing strategy beyond ROAS targets. We take the time to understand your business to build a bespoke strategy that focuses on KPIs that grow your customer based and drive profit on your balance sheet.
Onboarding
Before we build or optimise your PPC campaigns, we take the time to learn about your business and goals. We analyse your data to clearly see which levers drive performance. This understanding is vital for creating ads that drive quality traffic, grab attention and deliver results from the moment they go live.
Curate and build
Through a comprehensive onboarding process, we craft highly effective PPC campaigns tailored to your brand’s unique needs. Our bespoke dashboards identify optimisation opportunities, ensuring the best results in the shortest time frame. Cutting-edge marketing technology helps us pinpoint your most valuable customers, allowing our strategists to focus on the elements that matter most.
Monitor and optimise
We will never forget the importance of monitoring and optimising Google Ads campaigns. Our strategists closely monitor all PPC activity to ensure we’re getting results that exceed expectations, adjusting bids and targeting as required. We use advanced analytics to measure the performance of campaigns over time, enabling us to make quick changes if needed. This ensures you are consistently achieving the maximum ROI from your PPC activity.
Scale and grow
This is what sets us apart. We can help our clients scale their campaigns intelligently and drive incremental results over time. We continually monitor, adjust and refine campaigns as they progress, using our proprietary reporting to ensure the best balance of ROI and budget.
It’s not rocket science, but it is clever.
How we’re changing the game…
See some of our great work
Accelerating growth with international expansion
“Skayl is the best marketing company we have ever worked with. Matt and his team have helped us to grow our business significantly over the past few years. I have been particularly impressed with Skayl’s ability to stay up-to-date on the latest marketing trends and technologies. They are always looking for new and innovative ways to help us reach our goals.”
Ruth Shaw
Managing Director
CLIENT
Harriet WildeINDUSTRIES
Bridal, Fashion, WeddingSERVICES
Analytics, Data, Digital Strategy, Meta Ads, PPC
Taking a new brand of rhinestones to international markets
“We switched to Skayl a few years ago after being disappointed with the results from our previous marketing company. What a difference! Skayl took the time to understand our business and our goals, and they developed a marketing plan that has been incredibly effective. We have seen a significant increase in website traffic, leads, and sales since working with Skayl. “
Poppy Pennington
Managing Director
CLIENT
Crystal ParadeINDUSTRIES
Costume, Craft, Nail Art, TV & EntertainmentSERVICES
Analytics, Data, Digital Strategy, Meta Ads, PPC
Google Ads strategy leads to
a 69% increase in ROAS
“We have worked with Matt at Skayl for over 9 years. Our experience has been exceptional. The results and the level of service have both been better than we could ask for. We give them the highest recommendation possible. We had used other marketing companies and people before, but were never able to find the quality of work that Skayl has given to us.”
Wayne Kiltz
Co-Founder
CLIENT
Africa ImportsINDUSTRIES
Fabrics, Fashion, Fragrance, Personal CareSERVICES
Analytics, Data, Digital Strategy, Meta Ads, PPC
Achieving record sales with data intelligence
“Skayl is a highly professional and results-oriented. Matt and his team are experts in their field and have a deep understanding of the latest marketing trends and technologies. They have helped us to improve our website, generate more leads, and increase sales. We highly recommend Skayl to any business looking for a reliable marketing partner.”
Matt Gough
Managing Director
CLIENT
StairFurbINDUSTRIES
Home Improvement, ManufacturingSERVICES
CRO/UX, Digital Strategy, Paid Social, PPCSpeak with our specialists
Book a free discovery call with our team. We’ll be available to answer all your questions and give you free advice on how we can help.
Book discovery call